Toyota Recalls Made No Dent On Their Brand
February 17, 2012 | Automotive, Recalls
A study from North Carolina State University shows that Toyota’s safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand. “These findings highlight the importance of establishing and maintaining a reputation for quality,” says Dr. Robert Hammond, an assistant professor of economics at NC State and lead author of a paper describing the study. “Not …
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