Reputation Management

It started out as something simple. You were late to a meeting, decided that the speed limit was insufficient by 15 – 20 miles per hour so you created your speed limit in the comfort of your car.
As you get off the interstate you notice a colorful display in your rear view mirror so you [...]

So, it happened several years ago and you thought you were in the clear. Then one day, you plug your name into Google and you see it. The one item you hoped had found its way into an internet black hole, yet there it is, your bad reputation.
Reputation management problems don’t always start with a [...]

Often times, individuals and businesses come to us because their reputation has been jeopardized for the actions of others. Usually, such reputation management problems can be prevented by simply doing a “Google” before entering into a partnership.
If a company is proposing an affiliation with your business, research the company extensively. Look for any negative items [...]

Your online reputation management problem should be met with aggression in the background but subtlety in the public.
Basically, the goal is to push so much positive content on the web (in your name or your company name) that the negative information is pushed down the search engine results. The content should always be positive and [...]

When something happens and it gets in the news, or online, it has happened forever. You can not delete something from the internet. Often times, when someone has moved passed a prior reputation management problem and moved on to bigger and better projects, some old news comes back to haunt them.
New projects and businesses are [...]

While most online reputation management problems are started by unhappy customers, old business relationships, or mishaps that make it to the public eye; other reputation management problems are caused by employees.
When getting ready to dismiss an employee, you should quietly begin changing access codes to online databases, profiles, and email accounts that the soon to [...]

We often talk about the importance of staying silent when your company is faced with a reputation management problem. The more you talk about it, the more content on the web exists that links to the online reputation management issue.
However, sometimes a problem is so large, widespread, and common knowledge that it may be appropriate [...]

The value of silence is something that can’t be stressed enough when dealing with reputation management problems, especially when your online reputation management is at hand.
When someone online tarnishes your good name, your natural reaction is to contest it – to blog against them, or begin a dialogue and defend your honor. However, all you [...]

Two individuals come up with a fascinating business plan. The two individuals organize funding options, setup the company, and move forward operating a business. However, a year or so into the venture, one partner finds out that prospects are Googling both of their names and they have, in fact, partnered with a menace.
The previous lives [...]

Last week, a company claiming to be a reputation management specialist got some free air time on some of the cable news networks. Their service claims to rid the web of a company’s bad reputation for just $30 per month.
The problem with cheap reputation management is that, well, the company doesn’t really do anything. If [...]