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Reputation Management

Archive for February, 2009

Reputation Management – Addressing the Bad News

We often talk about the importance of staying silent when your company is faced with a reputation management problem. The more you talk about it, the more content on the web exists that links to the online reputation management issue.
However, sometimes a problem is so large, widespread, and common knowledge that it may be appropriate [...]

With Reputation Management, Silence says Everything

The value of silence is something that can’t be stressed enough when dealing with reputation management problems, especially when your online reputation management is at hand.
When someone online tarnishes your good name, your natural reaction is to contest it – to blog against them, or begin a dialogue and defend your honor. However, all you [...]

Reputation Management – Partnering with a Menace

Two individuals come up with a fascinating business plan. The two individuals organize funding options, setup the company, and move forward operating a business. However, a year or so into the venture, one partner finds out that prospects are Googling both of their names and they have, in fact, partnered with a menace.
The previous lives [...]

The Thirty Dollar Reputation Management Solution Solves Nothing

Last week, a company claiming to be a reputation management specialist got some free air time on some of the cable news networks. Their service claims to rid the web of a company’s bad reputation for just $30 per month.
The problem with cheap reputation management is that, well, the company doesn’t really do anything. If [...]