Reputation Management

Reputation management problems aren’t always caused by dastardly deeds and mishaps. Sometimes, a simple affiliation can get your name on the first page of Google in a negative spotlight.
In a recent case, we observed a gentleman who commented in the newspaper regarding fraudulent record keeping in a non-profit. Even though the individual was neither part [...]

Nope. Think of the internet as a scribe that follows hundreds of millions of people and businesses around recording their moves, actions, and events. One of the nice things about the internet is that is never forgets. The date of a significant event, the last name of a client you have a conference call with, [...]

The officer of a successful corporation took a moment to do a Google search for his name to see what came up. We’ll just call him John Jones.
John grew up in Florida where he built his company with a few partners. He traveled occasionally but never lived in any other state. That afternoon as he [...]

Those embarrassing public records can often times appear in the search engines when Googling your personal name or company name. Whether it’s the really embarrassing items like an indecent exposure charge from your college days or more neutral files like a lawsuit with a previous landlord, these entries could hinder your business development.
The most you [...]

A key part of reputation management is staying informed about what others are saying about you and your business. Checking your reputation is as easy as going into Yahoo and Google and searching for your individual name or your business name.
Often times, you’ll find positive entries related to your business or personal name. However, if [...]

Many reputation management issues that we deal with start with MySpace profiles, Flickr photographs, and Facebook faces that don’t want to be online. However, just as these social networks can destroy a reputation, they can also help your online reputation management.
Social networks are large sites that generally rank very well in search engines. For example, [...]

The holidays are a great time to kick back, let your guard down, and hit a few parties. Your company may also be hosting a few parties; and regardless the party, do remember all eyes are watching.
It doesn’t take long for a good time to turn into a good laugh, which can then turn into [...]

The cause of many online reputation management problems is an angry customer. Maybe they feel overcharged or possibly that they did not get their money’s worth. Whatever the cause, your best reputation management defense is to make them happy.
If you can calm your angry client while they are still talking to you, that will prevent [...]

While the theories of a “big brother” conspiracy consisted of cameras on every corner and “the man” watching your every move, the reality is everybody is big brother. The cameras on every corner have turned into the camera in everybody’s pocket.
The television monitors in hidden basements are now YouTube, Google Video, and Yahoo Video. Behaving [...]

We see it all. Just like political debates, supporters (or in your reputation’s case, offenders) are quick to call your business or law firm names but not so quick to produce any evidence. So what do you? Do you join the blog that has negative information and set the record straight? Call the client an [...]